Thursday, January 27, 2011

New OG Rapper Hip Hop Locs Sunglasses Shades At!

Just in recently at OC Shades are a few new pairs of Locs Hardcore Sunglasses. These sunglasses are influenced by both classic sport sunglasses, made popular by surfing and other action sports brands, as well as the gangster lifestyle of Los Angeles. They have a classic style and are perfect for hanging out at the beach, or just cruising around in the neighborhood. And just like all the sunglasses at OC Shades, they're only $10! Check out the pictures below and be sure to check the rest of the new arrivals at

As everyone knows, during the 1980s and early 1990s, the Los Angeles Gangster profile was glorified through the media and movies. This inner city urban youth rose to popularity with icons preaching about Gangsta Life through Rap and Hip Hop. Legends like Ice T, Dr. Dre, NWA, Eazy E, Ice Cube, Public Enemy and so on were constantly in the media for negative press. Rapping icons always sported these hard OG Shades, and the style soon picked up on the streets of Los Angeles!

LOC Sunglasses
Ice Cube Sunglasses
Eazy E Sunglasses
Snoop Dogg Sunglasses
Dr Dre Sunglasses
Rapper Sunglasses

Tuesday, January 25, 2011

Barton Perreira Spring 2011 Collection Release

Barton Perreira recently released their new 2011 Spring collection of eyewear in both their sun and optical lines. Known for being "dedicated to pure luxury" with an approach to "redefine style and elegance" Barton Perreira's newest collection proves once again why they are a leader in the luxury eyewear market, with each piece showcasing their amazing craftsmanship and design. The video for their 2011 photo shoot is sure to make even more fans of the brand, to those who aren't already, as it features actor Giovanni Ribisi and music by Lykke Li. Check out the video and photos below!

Thursday, January 20, 2011

Shwood 2011 Fall/Winter Collection

Hypebeast recently uploaded a great video detailing the sunglasses and eyewear from the Shwood 2011 Fall/Winter Collection. Born from the limb of a Mandrone tree, a rusty pair of cabinet hinges, and lenses from the corner store, Shwood has been a curious endeavor from the beginning, and has grown into a burgeoning company, known for their eyewear which feature wooden frames. In the video, Taylor, Shwood's brand manager and co-owner, talks about the process of literally laser cutting a niche in the super competitive sunglasses and accessories game. Directed by Dwayne LaFleur.

New Arrivals for!!!

New styles of sunglasses for 2011 are now available at! Our already vast selection of sunglasses and clear lens glasses further expands with the addition of Locs Sunglasses, DG Designer Sunglasses, X-Loop Sport Sunglasses, and our Futuristc / Lady Gaga Sunglasses. Take a look at a few of the styles and make your way to to purchase these sunglasses (available for just $10, as always!), as well as view the rest of our collection. Expect even more new and exciting styles in the future as the weather begins to heat up!

Tuesday, January 18, 2011

The Hundreds Spring 2011 Eyewear Collection

The successful and flourishing streetware brand The Hundreds previewed their new Spring 2011 Eyeware line today. Their new eyewear division continues to develop and progress, as the collection collection consists of their first and only style, the Phoenix, and two new styles: the Dean and the Valens. Their new selection of sunglasses is scheduled to release at their flagship stores next month.

“Spring 2011 marks the continuation and an expansion of The Hundreds Eyeware program. The collection includes new colors of the original Phoenix style, and also features two brand new instant-classic Eyeware styles; the Dean, which was inspired by mid-90s action-sports wraps and is therefore The Hundreds’ next foray into ’90s-era styling; and the Valens, which were inspired by L.A.’s infamous hardcore gangster lifestyle.”

Tuesday, January 11, 2011

Grey Ant Status Sunglasses

The Status sunglasses by Grey Ant have been a huge hit since they were released in 2009. Priced around $250, these retro-inspired thick framed wayfarers have been best sellers at retailers, as many stores have struggled to keep them in stock. The extra-thick black frames gives a signature hipster or nerdy style to whoever wears them. At we offer a similar style, with our "Harlequin" sunglasses on sale for $10, just like all the sunglasses offered at If you're having a hard time finding the Grey Ant Status glasses, take a look at our "Harlequin" sunglasses and compare them for yourself!

New Moscot Miltzen Tortoise G15

Moscot recently released a new pair of tortoise colored sunglasses in their Miltzen frame. These ubiqutous frames, featuring a classic shape and a keyhole nose bridge, were first introduced during the 1930's and were made famous by historically notable personalities such as John Lennon, Andy Warhol, Harry Truman, and Gandhi. We carry a similar style at, our "Warhol II", which is priced like all our sunglasses at $10. Grab a pair of these charming retro sunglasses, as they are available now!

Thursday, January 6, 2011

New Tom Ford Eyewear Sunglasses Spring / Summer 2011 Collection Campaign

Tom Ford recently released new photos for his Spring 2011 campaign, highlighting the eyewear collection. The photos feature bold looks with wayfarer and cat-eye frames, standard for Tom Ford and their trend setting fashion-foward line of eyewear and sunglasses. Check out the photos and let us know what you think about their 2011 Spring campaign!

Tuesday, January 4, 2011

New Oliver Peoples 2011 Resort/Spring Collection (Spring / Summer)

Oliver Peoples just recently released their lookbook for their resort / spring collection this year. Their eyewear is noted for their quality and features classic-inspired frames with a contemporary twist. Not only wearing sunglasses but wearing fashionable eyewear has become a strong new trend recently, and these are a good example of such. Check out the rest of their resort/spring collection and their other glasses at their website. What do you guys think of their new line?